Category: Business


Should companies promote employees based on seniority, college degrees or evaluations of performance?

Promotion is what many employees expect from their jobs. Climbing up the career ladder is especially interesting to junior professionals who cannot apply for top positions because of the lack of experience. Some knowledge comes with the experience only, and there is no way to gain it at college or university. Years of practical experience in the field make employees particularly valuable to the company and create opportunities for their further promotion. Perhaps, companies shall stick to creating hierarchies basing on the seniority of their employees in the first place.
A college degree combined with some basic skills can be an important condition for companies to hire a junior specialist. A required education and some previous experience make it possible to hire candidates. But companies need something bigger to promote their current employees. Seniority is the first essential factor. The longer employees work in business, the more loyalty and understanding they develop. But being loyal and ambitious is not enough either. Sometimes employees gain promotion with the extraordinary performance. It indicates that they are capable of taking a greater responsibility and completing more complex tasks.
And last, employees are eligible for promotion when they gain more new skills valuable to their company. Getting some extra training or continuing education, people declare that they do not intend to keep working at the current position until they retire. And that is a strong marker of the looming promotion. After all, employers cannot teach their staff all the skills they need, and getting more education outside the business is crucial.

How important is branding for a business?

Write my branding essayIn the current competitive market, companies add value to their products merely with their strong brand names. Apparently, a strong branding is more than creating a nice logo or slogan. It is the way we communicate with customers, partner with other businesses, treat our staff, i.e. the image of everything we do with our business. A positive reputation and a good brand name do not come overnight, but it is worth working on it since the very beginning. Small brands can hardly compel the audience before they have done something significant, but investing in a good brand name will return a hundredfold.
In the broad definition, a brand name is our corporate identity. But everything starts with the graphic representation. A recognizable logo, user-friendly website, and a strong presence in social media will help users pick your brand out of the bunch of competitors. The visual side of the brand help to convey the values of your company. Wise branding also helps businesses to connect with customers emotionally. Yet before making the first purchase, customers may already feel affection to the brand based on its visual design or reputation.
In general, strong branding is about being special in the market. Though supermarket shelves are filled with nearly identical products, brand names make some of them very special. And it is the primary aim of businesses to make the clear difference between themselves and the competitors. Otherwise, the consumer just will not catch the unique quality of the product (if there is any).